EXSS Faculty Friday – Bill Prentice

Over the past several weeks we’ve discussed our faculty and student’s research impact on society.  However, there are many other ways our faculty positively impact society through other forms of scholarship.  Developing and publishing academic textbooks is another method by which our faculty are able to impact society.  Many of our faculty have successfully published textbooks in different areas of exercise and sport science.  These texts are critical for synthesizing and organizing the vast amount of information in different areas of study, and they serve as the foundation on which our student’s  knowledge base is formed.

Dr. William E. Prentice, is a Professor in Exercise and Sport Science, and is one of the most successful and respected textbook authors in the area of Sports Medicine.  In addition to be a highly successful author, he is also a renowned educator and clinician.  He has received multiple career awards, such as the Sayers “Bud” Miller Distinguished Athletic Training Educator Award, and he entered the National Athletic Trainers’ Association Hall of Fame in 2004.  He also serves as the Program Director of our NATA Accredited Post-Professional Athletic Training Education Program.

I hope you enjoy this week’s #EXSSFacultyFriday update.

Educating Future Healthcare Professionals Through Sports Medicine

Very early in my professional career, it became apparent that I had a talent for being able to read the professional literature, synthesize the information, and then present that information in a style that for whatever reason, seemed to be easily understood by the majority of students studying a particular subject. My niche, as it turned out, was in writing textbooks. I had my first textbook published in 1985 and since then I have either authored or edited 9 separate texts, with subsequent revisions of those texts resulting in a total of 49 editions.  The most successful texts include Principles of Athletic Training , Essentials of Athletic Injury Management, Rehabilitation Techniques in Sports Medicine, Musculoskeletal Interventions:Techniques for Therapeutic Exercise, Therapeutic Modalities in Rehabilitation, and Get Fit Stay Fit. My contributions to the professional literature have been directed toward making certain that the textbooks are updated and revised so that they provide an accurate reflection of the current state of evidence-based knowledge and practice in the profession of athletic training. As a result, I have received a number of significant professional honors and recognitions for those efforts.

Toward that end, I have worked with my publisher, McGraw-Hill to help develop an online web-based assignment and assessment platform called Connect: Principles of Athletic Training that is changing the way that instructors present and manage educational information in athletic training education programs (ATEP).  Students purchase a package that includes Connect and an on-line eBook and the professors that teach courses in the athletic training education program utilize the package throughout the students’ enrollment in the curriculum. In Connect: Principles of Athletic Training, there is a link between the text, each competency and proficiency, each individual ATEP course at that institution, each instructor, the program director, and each student. In Connect, there is an instructional design that describes the specific content including the learning objectives, activities, and assessments in addition to the multimedia assets, such as video, animations, audio, text, and graphics. Not only does Connect provide course content in an interactive digital format but it also allows the student and program director to monitor student performance and progress throughout the course of the entire athletic training education program.

Between 2009 and 2014, I produced and edited over 1400 high-definition instructional video clips that show injury evaluation techniques, mechanisms of injuries, a variety of clinical techniques, rehabilitative exercises, manual therapy techniques, fitness techniques etc. These videos are designed to help enhance the visual learning experience for the student and to replace traditional still photos that are often used in power points or other in-class presentations. All of these videos are used in online eBook versions of all of my textbooks. The student can click on the still photo in the eBook and a video will play better demonstrating a particular technique. They can also be found in an online video library called Access Physiotherapy on the McGraw-Hill Professional Division web site.

In 2013, I partnered with Van Brien and Associates to produce two apps, Athletic Trainer Plus and Physical Therapist Plus. These apps are available for iPad  and they allow Athletic Trainers and/or Physical Therapists to build “playlists” for patients using my exercise videos, and then email patients a link to view their own prescribed exercises for a fully customized, multimedia approach to patient education. This means that in addition to reviewing written instructions, patients can now watch video demonstrations of exactly what they were taught to do during the rehabilitation session. The videos simply open and play for the patient in any Internet browser from any computer.

I am looking forward to the challenge of continuing to be a leader in advancing athletic training and physical therapy education through digital online interactive products that will help the student learn while engaging in an educational and entertaining digital experience.

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